• The most important question a business can ask its customer is, How Did We Serve You?

How Did We Serve You?, Inc., Ocala, Florida

Ocala, Florida

Ocala, Florida

How Did We Serve You?, Inc.

A letter from the founder.

We’re all someone’s customer.  Even as children we patronized the services of our parents and teachers even if the currency we paid with was hugs & kisses for mom and dad and the occasional apple for the teacher; or in my case maybe just being quiet so she could teach.  As adults the landscape for those who served us (and those we served) became broader and wider.  The reality is that in every relationship, be it commerce, family, or friendships our lives are about serving and being served and the feedback in words, actions, or money helps us to grow better and who we are and what we do if we listen to it.


In today’s marketplace things have truly become more efficient and the number of options for acquiring knowledge to help us make better deals is overwhelming.  Most businesses will help you to get a better deal, and if they don’t, finding what we need is often just a few clicks away.  The tragedy is that while technology has become more pervasive and useful, the quality of human interaction has slipped.  The days of true customer service are fading and it is becoming a lost art.


I chose to find a way to marry technology and customer service into a CEM model that would help bridge the gap to that lost art and help business owners compete in a marketplace that has so much competition that customer loyalty is no longer a given.  This business grew from my own personal experiences and dissatisfaction with my experiences as a customer.  I may have had access to more things, more knowledge, and more products at better prices but something was missing.  Large chains like McDonalds and Walgreens and Home Depot all had implemented incentivized programs to address the disparity between “customers served” and “customer service”.  These businesses and many like them have programs that provide some feedback but they are implemented poorly and I found that out by many experiences were those programs failed to make me feel heard.  How Did We Serve You?, Inc. was born out of my own frustration and offers a program that far and away exceeds anything on the market.

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