What gave birth to this program?
It was my own dissatisfaction with similar, but lesser, programs that gave rise to How Did We Serve You?, Inc. There are many very large companies that provide incentivized feedback programs for themselves such as McDonald's, Home Depot, Dunkin' Donuts, Walgreen's, Outback Steakhouse, etc. No doubt you have seen a blurb on the bottom of their receipts and from other large companies asking for your feedback in exchange for something for free, a discount, or a chance to win something. This was a great idea, but every one of them makes critical errors in how they provide the service.
I believe in customer service and feedback to grow a business and improve it, and I frequently provided mine through these services; sometimes good sometimes not so good. What I noticed was that while I got whatever reward I was supposed to get, nobody ever addressed my issues, contacted me, or seemed to really care. It's one thing to have a great idea or platform, but if it's improperly presented it becomes of little value.
What I also found was that only really bug companies had these programs because they are very expensive to implement for the first location but if you have 100 or 1,000 or 10,000 locations it becomes less expensive. That leaves out the small to mid-sized businesses that probably actually care about their individual customers more than the big guys but can't afford the ineffective tool the big guys are using let alone a better one.
How Did We Serve You?, Inc. has solved that problem by designing a program that is affordable for any sized business and substantially better than the big guys are using. Maybe one day they will be using us too!